1. Focus on the ‘Big Idea.’

  2. Pinpoint why your customer needs it.

  3. Make it a compelling story.

Easy. Right?

Sure! If you know which questions to ask. And how to speak to potential customers in a way that calls to them. And have a deep knowledge and knack for using the right words, in the right way.

Ok, so maybe it’s not that easy. But after years of focused writing I’ve learned how to create messaging that resonates. And that’s what I’ll bring to your project.

 

On the marketing side:

I help companies and agencies craft messages that get their products to the people who need them.

If you’re looking to shape your own brand voice:

I help creators define their work’s value and present it in a meaningful way.

For the miscellaneous stuff (articles, interviews, etc):

I find the heart of a story and frame it to captivate, from the first word to the last.

Portfolio:

There are some big names in here:

Adobe, Microsoft, AWS…

As well as gifted artists and designers, a local foodie magazine/institution, a boutique fragrance house…

There’s also a ton of really great projects that (sadly) we don’t have room for—a musician’s press releases/liner notes, a dream-like photographic surfing journey through South Africa, a prospectus for a rugged waterfront property development…The list goes on.

Across all these projects, I write with a pragmatic style that adapts to the task at hand. I think we all do our best work when we’re personally engaged with the products or solutions we’re representing. As such, I’m careful to ensure that I’m the best fit for any potential project.

Please do reach out if there’s any further writing examples that I can supply for you.

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E-book: Contact center technology (Microsoft partner)

 

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E-book: Cloud Migration (EU) (Microsoft partner)

 

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What I do:

Today’s most successful marketing doesn’t ‘sell’ anything. It tells a true story to a person who needs to hear it.

For me, that began with Nutshell Writing Services, which focused on writing ‘bios’ for aspiring/inspiring professionals.

I’ve since grown my freelancing business to cater to the needs of B2B, B2C, and DTC companies across a swathe of industries—and I still use the same blueprint:


1. Ask quality questions
2. Find the intriguing and unique fragments of a story
3. Frame them into a brief and captivating whole

I write out of Victoria, Canada, and work with clients here as well as the USA, and as far abroad as Australia.

 
 

Next:

Any questions…?